Category Archive for "Sales"

Why Uber and Lyft’s Austin, TX Campaign Is a Great Example of How Not to ‘Sell’

May 10, 2016
Tassey Russo

There’s an article on Medium (see link below) that is worth reading for anyone interested in marketing and selling an idea, product or service. It’s about the loss of Uber and Lyft services in Austin, TX. The two companies campaigned to vote down city ride-sharing regulations that would require their…

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4 Steps to Move Past Hesitancy to Heroism in Your Sales Conversations

August 29, 2015
Tassey Russo

In a recent article, I wrote that marketing and sales strategies come and go, for various reasons. I stand firm on that statement. But what I do also firmly believe in is the fact that, ultimately, the conversation that you have with your prospective client is the most important factor…

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5 Essential Guidelines for an Effective Follow Up Strategy

Marketing and sales strategies come and go, as they should, over time and for many reasons. Some reasons that effect changes in marketing and sales approaches include: business focus or goals, industry trends, technology, investment plans, marketplace demands or consumer expectations. When it comes to any marketing or sales strategy,…

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5 Secrets to Taking the Fear Out of Public Speaking

June 3, 2015
Tassey Russo

Public speaking is for most people pretty high up on their list of things to pass on doing. The mere mention of having to do a presentation or speaking in front of a group can result in cold sweats, flushed faces, or a dash to the nearest exit. Even though…

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