Category Archive for "Marketing"

Why Uber and Lyft’s Austin, TX Campaign Is a Great Example of How Not to ‘Sell’

May 10, 2016
Tassey Russo

There’s an article on Medium (see link below) that is worth reading for anyone interested in marketing and selling an idea, product or service. It’s about the loss of Uber and Lyft services in Austin, TX. The two companies campaigned to vote down city ride-sharing regulations that would require their…

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