Change is Inevitable. Here’s How to Make It Positive.

February 2, 2017
Tassey Russo

We’re living in a world of change right now. It can be argued that 2016 was a tumultuous year, filled with upheaval and expectations of bigger changes to come. To expect change is one thing. To know and experience it, well, that’s something entirely different and, as with any change,…

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Setting a Guidepost to Forge Future Opportunities

January 11, 2017
Tassey Russo

“To be yourself in a world that is constantly trying to make you something else is the greatest accomplishment.”     ~ Ralph Waldo Emerson, Poet and Essayist I read my horoscope every day. Really, you ask? Yes, really. I believe in signs. Oh, some may call it fate. But I…

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Why Uber and Lyft’s Austin, TX Campaign Is a Great Example of How Not to ‘Sell’

May 10, 2016
Tassey Russo

There’s an article on Medium (see link below) that is worth reading for anyone interested in marketing and selling an idea, product or service. It’s about the loss of Uber and Lyft services in Austin, TX. The two companies campaigned to vote down city ride-sharing regulations that would require their…

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Honoring Routines

“Most of us, I suppose, have had at one time or another the impulse to leave behind our daily routines and responsibilities and seek out, temporarily, a new life.”        ~ Alice Steinbach, Author   For each of us, it’s highly likely that we can point to a year…

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5 Insights for Delivering a Masterful Speaking Performance

November 2, 2015
Tassey Russo

What I didn’t realize when I started speaking a few years ago was just how much I would enjoy it. It’s not so much the idea of being in front of people; I don’t need to be the center of attention. What I do like is the chance to pass…

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4 Steps to Move Past Hesitancy to Heroism in Your Sales Conversations

August 29, 2015
Tassey Russo

In a recent article, I wrote that marketing and sales strategies come and go, for various reasons. I stand firm on that statement. But what I do also firmly believe in is the fact that, ultimately, the conversation that you have with your prospective client is the most important factor…

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5 Essential Guidelines for an Effective Follow Up Strategy

Marketing and sales strategies come and go, as they should, over time and for many reasons. Some reasons that effect changes in marketing and sales approaches include: business focus or goals, industry trends, technology, investment plans, marketplace demands or consumer expectations. When it comes to any marketing or sales strategy,…

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5 Key Ways to Drive Business Through Event Sponsorship

July 15, 2015
Tassey Russo

Right now, we are in the full bloom of conference season. From April through early November, you may find yourself heading off to a handful of conferences, eager to soak up the great content, gain wise insights, and build new relationships with people you meet. Maybe this year, it’s different….

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How to Keep the Office Running When Life Knocks You Off Your Feet

June 19, 2015
Tassey Russo

Regardless of what happened or why, you and I both know it’s imperative to stay operational and competitive when you can’t be in the office. For that reason, it’s so important to have at the ready an out-of-office backup plan. To help you prepare for such an instance, I recommend…

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5 Secrets to Taking the Fear Out of Public Speaking

June 3, 2015
Tassey Russo

Public speaking is for most people pretty high up on their list of things to pass on doing. The mere mention of having to do a presentation or speaking in front of a group can result in cold sweats, flushed faces, or a dash to the nearest exit. Even though…

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It’s a Balancing Act: 9 Tips for Stayin’ In the Game of Business

May 21, 2015
Tassey Russo

Summer fun and sun are right around the corner, and you know what that means. We’ll soon be tucking long vacations, short getaways, and abbreviated work days between the marketing activities, meetings, blog writing, social media posts, and client work that make up our business days. What will the energy…

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What Entrepreneurship and College Admissions Have in Common

May 6, 2015
Tassey Russo

May is always a time for college selection choices, and while one of my children is finishing school, I have another just completing his freshman year. Nearly two years ago, my son Nick started the long process of considering what college to attend. Naturally, he didn’t know much at the…

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Triple Ace, Single Purpose

March 4, 2014
Tassey Russo

I recently attended a lecture at the Smithsonian Air and Space Museum.  It was one in the Charles A. Lindbergh Memorial Lecture series focusing on the spirit of flight.  That evening one of the renowned members of the National Aviation Hall of Fame was to be honored.  The honoree was…

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