Archive for May, 2016

Why Uber and Lyft’s Austin, TX Campaign Is a Great Example of How Not to ‘Sell’

May 10, 2016
Tassey Russo

There’s an article on Medium (see link below) that is worth reading for anyone interested in marketing and selling an idea, product or service. It’s about the loss of Uber and Lyft services in Austin, TX. The two companies campaigned to vote down city ride-sharing regulations that would require their…

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Honoring Routines

“Most of us, I suppose, have had at one time or another the impulse to leave behind our daily routines and responsibilities and seek out, temporarily, a new life.”        ~ Alice Steinbach, Author   For each of us, it’s highly likely that we can point to a year…

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